A Copenhagen event looks to the future of travel

We’ve shared the story of our history. Now join us to find out what’s next for the travel industry.In celebration of 25 years of Design Hotels, we’re hosting an exclusive Trend Briefing on October 12 in Copenhagen together with our friends from The FutureLaboratory, a world-leading strategic foresight consultancy specializing in trends intelligence, strategic research, and innovation strategy.

Future Lab founders Chris Sanderson (who shared his views with the Culture Blog earlier this year) and Martin Raymond will present a summary of their newest work from this year, including innovative findings in luxury, hospitality, retail and food & beverage.

In an inspiring three-hour briefing, Sanderson and Raymond will share their vision of what’s up next in hospitality and the culture at large, exploring the ways consumers are willingly stepping off the traditional purchasing path and entering the realm of Subconscious Commerce. How is the rise of artificial intelligence (AI) leading to an increasing desire for human intelligence (HI) and emotional connections? Now that purchase decisions are wrapped up in the meaning they impart and the optimization they offer consumers, luxury has evolved to become increasingly bound up in transformational experiences rather than things. How can today’s brands flourish within this new landscape of transformational experience and Subconscious Commerce?
For a limited time, you can purchase tickets to the event at a special rate of 150 EUR. Click here to find out more and reserve your discounted spot.

“I’m fascinated with this idea of finding ways to more affirmatively be in control of our own lives, our own destinies, and futures.”

Chris Sanderson of The Future Laboratory

Wednesday, September 5th, 2018