A new home for Catalan’s creative cool

An unusual limestone façade peels back to reveal the new face of Sir Victor Hotel. Set in a contemporary landmark by Catalan architecture firm Capella Garcia, previously home to Barcelona’s first-ever design hotel, Omm, Sir Victor’s distinctive exterior is an ode to function-driven design. The peeled back sections allow sunlight into the hotel’s 91 rooms and suites while ensuring complete privacy.

Reimagined by architecture studio Baranowitz + Kronenberg, the building’s multifaceted ground floor mirrors the diverse topography of the city. The light and airy lobby is reminiscent of the sweeping coastline, while the brooding mountainous terrain of Mount Sant Llorenç Natural Park informs the earthy warmth of the Mr Porter lounge and restaurant. A strong sense of location is also engrained in the visual concept of Sir Victor’s rooms and suites, designed by Sir Hotel’s in-house creative team. Each light-filled guestroom features artworks by Bernat Daviu, as well as handcrafted rugs by Spanish designer Nani Marquina.


Looking to meaningfully support and contribute to Barcelona’s creative scene, the hotel’s street-level boutique showcases some of the city’s most exciting independent designers and studios, including Gonzalo Cutrina, Ölend, and Lydia Delgado. Local musicians and artists will be invited to join the hotel’s progressive cultural program, and artworks from leading Catalan artists, including Antoni Muntadas and abstract painter Alfons Borrell, are exhibited throughout the hotel. Sir Hotels’ signature series of alternative, hyper-local experiences, Sir Explore, will also be available for guests seeking to connect with the neighborhood.

Something for every season, the hotel’s rooftop bar serves a tapas menu and signature cocktails. Defined by the use of bold patterns and an abundance of lush plants and shrubbery, the open-air lounge and pool calls out for languid summer evenings. Throughout the colder months, The Study offers a stylish sanctuary filled with books and cozy furnishings in a fitting tribute to the hotel’s namesake, the prominent 19th-century Catalan author Caterina Albert i Paradis—known by her penname Victor Catala.

Tuesday, July 2nd, 2019